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Many warm thanks to our Sponsors and Media Partners for their ongoing generosity. If you are in the Licensing Trade, get more information about their products and service by contacting them through their links below.

Sponsoring this world class awards program like the Bar of the Year Awards will provide your business with a cost effective way to reach your target audience and engage directly with your customers and consumers. Don’t miss out on this unique opportunity to showcase your products, elevate your brand perception with consumers and create an activation that wow the hospitality industry.

For more information on how you can sponsor the Bar of the Year Awards, contact:
Trish Murphy, Sales and Sponsorship Director, Licensing World Phone: 0868379246 or email

Paddy Whiskey

Proudly Sponsoring Staff Personality of The Year

In the whiskey that bears his name, the legendary spirit of Patrick J. O’Flaherty lives on today, worldwide. he was paddy, to his friends, and they were legion. a kindly, generous and beloved fellow, paddy traveled pub-to-pub across ireland, selling cork distilleries map of ireland whiskey and giving out rounds of free drinks along the way, for more than four decades, but the legend (and the whiskey) became a favorite well beyond ireland. before long, international patrons and publicans alike were clamouring for more “paddy,” so the whiskey’s name was changed to honour the man himself, as global demand increased. paddy’s whiskey, triple distilled and aged in the oaken casks of county Cork, Ireland, was always light, balanced and pure. a smooth, accessible whiskey for nearly a quarter millennium, it remains just so today, wherever you enjoy it.


Proudly Sponsoring Best Bar To Watch The Match

Sky is the leading provider of entertainment and communication services which is built on over 25 years of market transformation and innovation.
Sky business is the business-to-business division of sky, providing a wide variety of commercial premises across the uk and roi with unrivalled entertainment from unmissable live sport and breaking news, to the best drama and comedy, documentaries and films.
In addition to its entertainment portfolio, sky business provides communication services to its customers including sky wifi and sky ethernet. Sky sports is the home of football, including the premier league, sky bet efl, spfl, and uefa nations league. In addition to football, sky sports shows gaa, golf’s majors, formula 1, cricket, darts, nfl, nba and much more.


Proudly Sponsoring Best Designed Bar/Best Inside Space

Inspired by italy’s iconic amalfi coast, Malfy Gin embodies the essence of ‘la dolce vita’ and invites you to sit back and enjoy with every sip.
In addition to the classic malfy gin originale, you can also enjoy our exciting variety of flavours such as; Malfy con arancia with its combination of both italian oranges and sicilian blood oranges, encapsulates the flavour of the mediterranean.
Malfy con limone with its sfusato lemon peels and classic italian juniper, this citrus forward gin is an essential for any season.
Malfy gin rosa with its sicilian pink grapefruit peel and rhubarb, is a colourful burst of italian sunshine on the rocks, with tonic or in your favourite cocktail..


Proudly Sponsoring Best Designed Bar/Best Inside Space

Absolut Vodka is one of the most famous vodkas in the world. It completely redefined the premium vodka landscape, becoming synonymous with art, culture and nightlife. By starting a revolution in cocktail creation and launching a range of flavours never before seen on the market, Absolut became an icon in its own right and is still regarded today as the true taste of vodka around the globe. With one of the most energy-efficient distilleries in the world and using locally sourced ingredients, Absolut is waste free and has a co2 neutral distillation. 50% of each Absolut bottle is made from recycled glass.

Dingle Distillery

Proudly Sponsoring Whiskey Bar of the Year

Dingle Distillery came into being in the cold winter of 2012. Ireland was beginning to come out of recession, but unbeknownst to many, the most significant event in the irish whiskey industry in decades was happening in a tin shed in the town of dingle. The first dingle whiskey casks were filled on the 18h december 2012. Three years and a day later on the 19th december 2015, one cask, cask no. 2 was released. Since then, dingle distillery has released five small batch single malts and four single pot still releases. Dingle Distillery released its first core whiskey expression, dingle single malt in may 2021.
We have always had quality over quantity at the forefront of our thoughts. We’re hugely passionate about flavoursome, well-crafted spirit. This is evident from the numerous awards and accolades our distillery and spirits have earned over the years, most recently including a gold medal for our batch 5 single malt at the san francisco world spirits competition 2021 and a gold medal, and whisky of the year title for our fourth single pot still release and the london spirits competition 2021.

The London Essence Company

Proudly Sponsoring Hotel Bar of the Year

Introducing the London Essence Company, a collection of exquisite mixers from distilled botanical essences.
At the London Essence Company, we continue a tradition established towards the end of the 19th century. Inspired by our predecessors, we are specialists in the art and alchemy of taste. Distilling the true flavour of fine fruits and botanicals, we carefully calibrate mixers of rare quality. Each contains a distilled botanical essence delivering aromatic signature notes. Acknowledging our secondary, supporting role, we aim to flatter the all-important spirit. To celebrate the complexity of premium spirits, our range of mixers is designed to bring out the best in particular gins, vodkas and dark spirits. In this way, we spark the sense of occasion when spirits and mixers – and people – come together.
We select the finest botanicals and gently distill them to capture their true essence, and so create drinks with the purest flavours. This enables us to craft an elegant collection, always light in sugar and low in calories, enabling premium spirits to shine through. A breadth of range designed with champagne style bubbles, to entice the palate and deliver versatility in drinks creation.

istil 38

Proudly Sponsoring Best Newcomer

The first release from istil 38 comes in three expressions: istil 38 Pot Still Irish Vodka, istil 38 Pot Still Pink Berries Vodka, and istil 38 Pot Still Vanilla Vodka, all hand-crafted in Ireland and designed to be enjoyed neat or mixed into long serves or cocktails.

Now more than ever, sustainability, supporting local businesses, and the sourcing of ingredients nearest to home is something more and more of us aspire to. And while vodka may not be the first spirit that comes to mind when one thinks of Ireland, it is among the most popular among Irish consumers. Today sees the launch of a premium, hand-crafted Irish vodka for those looking for a pure, delicious, and sustainable alternative to their usual choice of spirit.

The classic istil 38 Pot Still Irish Vodka is smooth and rich enough to enjoy neat but also works wonderfully mixed with soda and fresh lime. istil 38 Pot Still Pink Berries Vodka is flavoured with Irish berries to give it a fruity sweetness that pairs beautifully with citrus tonic waters. And istil 38 Pot Still Vanilla Vodka is crafted with Madagascan vanilla and its recipe was specifically formulated to be the ideal base for two of the world’s most popular cocktails – the Espresso Martini and the Pornstar Martini.

Excel Recruitment

Proudly Sponsoring Visitor Attraction of the Year

Since 2002, Excel Recruitment have evolved into a multi-divisional organisation by providing a talented workforce to our clients and through preparing our candidates for future success in their roles. The world of work continues to change, and the success of our company is a reflection of the quality and capability of our people and how they adapt to our clients ever-changing needs. For many years, we have delivered expert advice, offering the best talent across a number of industries such as: retail, hotel & catering, industrial & warehousing, healthcare, and transport & logistics. While happy clients and candidates will always be our biggest achievements, we are proud to have collected some silverware through the years – including national recruitment federation’s specialist agency of the year 2019, checkout NRSA recruitment supplier of the year 2015, 16, 17, 18, 19, and 2021, gold medal’s Ireland’s innovative supplier and NRF recruitment agency of the year 2016.


Proudly Sponsoring 5 Star Hotel Bar of the Year

Schweppes was founded in 1783 by Jacob Schweppes. He invented the first ever process of capturing bubbles, and from this carbonation system, Schweppes Soda water was born – the world’s first ever soft drink.

Thanks to Jacob we have been enjoying the superior taste of Schweppes mixers for over 200 years and is the No1 branded mixer in Ireland enjoyed with and without alcohol.

The Schweppes Signature Collection range has been carefully crafted to quench the natural curiosity that lies within all of us. Schweppes Signature Collection are naturally flavoured 200ml premium mixers crafted to pair with the world’s finest spirits, available in Crisp Tonic Water, Light Tonic Water & Golden Ginger Ale.

Mad March Hare

Proudly Sponsoring Traditional Bar of the Year

First distilled by Irish monks in the 6th century, Poitín has played a central role in Irish drinking culture for centuries.

Ireland’s oldest spirit was forced underground in 1661 by the British crown, who tried to tax it to extinction. However, Ireland’s love affair with Poitín never died and it was secretly distilled for over 300 years. Legalised in 1997, Irish Poitín is returning to prominence thanks in part to the booming cocktail scene. At Mad March Hare, we are playing our part in the revival of Ireland’s original spirit. You won’t find a spirit with a more intriguing story than Poitín.

Mad March Hare uses only the best, locally sourced, malted barley from West Cork. As you would expect, fine Irish Poitín needs the very best of local ingredients, thus, most of our suppliers are farmers within a couple of miles of our stills.

Moutai Ireland (Elite Spirits Limited)

Proudly Sponsoring Innovative Bar of the Year

Kweichow Moutai is a Chinese legendary Baijiu made of quality sorghum, organic wheat and water unique to Moutai Town in Guizhou, where it is brewed. Each bottle takes a production cycle of five years, making Moutai more fragrant, soft and mellow. A unique taste completely different from other distilled spirits in the world.

Moutai is multifaceted in taste and offers perfect harmony with a host of delicate flavours. Moutai’s Jiang Fragrance is a complex aroma formed in natural fermentation.

One taste of Moutai, and you will see why it holds such high esteem in the East.

Beam Suntory

Proudly Sponsoring Cocktail Bar of the Year

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky and Courvoisier cognac; some of the nation’s most loved whiskeys Kilbeggan, Connemara, Teachers & Knob Creek, as well as rising stars like Roku, Japanese craft gin. Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.

Southern Comfort

Proudly Sponsoring Late Bar/Nightclub of the Year

We’ve been crafting our smooth-drinking whiskey for over 140 years, ever since our founder m.W. Heron created the ‘the grand ole’ drink of the south’ way back in 1874. Back then, he was fond of saying ‘none genuine but mine’ and it still holds true today – as whiskey lovers around the world reach for the unmistakable, smooth-drinking flavor of Southern Comfort.

Our Charity Partner

Self Help Africa

Self Help Africa is dedicated to ending hunger and poverty in rural Africa.

250 million people in Africa, farmers and their families, suffer hunger and malnutrition, struggling in extreme rural poverty without enough food; left behind by rising economic growth.

Self Help Africa is a leading international development charity with an expertise in small-scale farming and growing family-farm businesses. We are motivated by injustice, by our expertise in small-scale agriculture and family-farm business, and the opportunity we have to help small farmers change the lives of their families.